太二不卖酸菜不卖鱼,卖起了米!包装亮相!
说到酸菜鱼里的网红太二肯定能占一席之地明明做的是酸菜鱼却打着“酸菜比鱼好吃”的口号也是相当另类和独立独行了然而最近酸菜鱼又出了个新产品不卖酸菜也不卖鱼竟然卖起了大米!http://5b0988e595225.cdn.sohucs.com/images/20180904/a1448f53085e45378f5eb2b4a335feef.jpeg并且将这款米命名为大力米!据说,大力是指做饭时呈现出的激情万丈,忘我投入的状态http://5b0988e595225.cdn.sohucs.com/images/20180904/792e7192c44440faa0e9c60f6e0be0d3.jpeg还贴心地给出了煮饭流程1.建议用纯净水煮2.洗米轻轻的搅拌,别大力搓,洗1次3.煮1罐米放300ML纯净水4.建议煮1罐米加1包油盐包5.饭煮好后焖10分钟,吃前先用饭勺刨松6.30分钟内把饭吃完味道最好7.这样还不会,就去太二店里学习看来,在太二眼里吃饭真的是一件很严肃很值得认真对待的事情了!再来看看这款米从外盒包装上可以看出这款大力米依然沿用太二的画风黑白的手绘素描,魔性的太二主角辨识度超高http://5b0988e595225.cdn.sohucs.com/images/20180904/7e129c117a3e45b7a23e12f42008e998.jpeg里面的独立小包装则采用铝制罐装以“大力米”为主视觉底纹采用无数放射性小线条模拟大米的形状小份量的包装对于大米能有很好的保鲜作用http://5b0988e595225.cdn.sohucs.com/images/20180904/c282af2d07d2469ab21395acd34aa890.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/04224d00898a44708dda510de990e157.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/1f2972b760a840a7bb36dbd13b3d1365.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/4cb44320301c4ad9ad169ecba86668a8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/8ac4b796300348449b29155c64981e81.jpeg还出了个魔性的广告《不会做饭就会死》这夸张的表情,这浮夸的妆容真的是用生命在演绎不会做饭真的会死啊http://5b0988e595225.cdn.sohucs.com/images/20180904/ce5c29044d5041d48875c3554dab43ca.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/b783c60b50a949ac8b60040b3b4b5984.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/5aca7a6cca5b4b90a52dc907c2ee3b9d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/55ed0dc7154e499ea64c088bd7f223fa.jpeg不走寻常路的太二酸菜鱼之前还开了个“太二中医馆”专治人类的各种“不二”症http://5b0988e595225.cdn.sohucs.com/images/20180904/706ba28db0fe418f9235d36a682a350a.jpeg什么是“不二”症过于正经、缺乏好奇心、盲目跟风、杠精等都在太二的治疗范围哦果然,在太二的眼里正常人都是需要“治疗”的场馆还像模像样地设计了诊断区、治疗区和药房http://5b0988e595225.cdn.sohucs.com/images/20180904/910cd768ad5e485d9fcb92afb52a3aa9.jpeg诊断区 http://5b0988e595225.cdn.sohucs.com/images/20180904/115b7d4c90c1446abda47451650b900b.jpeg治疗区 http://5b0988e595225.cdn.sohucs.com/images/20180904/1301b90feb354a8988f66b7f7a42c259.jpeg药房 http://5b0988e595225.cdn.sohucs.com/images/20180904/3753b6c40d78443f953364b719ad44cf.jpeg整体的设计依然很有“太二”风格黑白漫画的墙面顶部吊着的黄色大药包与主题“中医馆”相呼应http://5b0988e595225.cdn.sohucs.com/images/20180904/623d0b7faeb54e278383c92a2b4a4956.jpeg以太二酸菜鱼标志的大泡菜罐为中心搭建各个诊区http://5b0988e595225.cdn.sohucs.com/images/20180904/e73c988adb724095b6c9931f9954ebd0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/27f1ff0b357940a8b40be0dc8d4df703.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/6c3b45d2764e4e77b488b7c78bc95319.jpeg而在更早之前还开了个快闪酸菜博物馆将品牌的酸菜文化发扬光大http://5b0988e595225.cdn.sohucs.com/images/20180904/2fb7c7999dd24ce7a8d05904b0f31ce7.jpeg粉丝们不仅可以体验泡菜的发酵过程还可以亲手定制自己的泡菜罐http://5b0988e595225.cdn.sohucs.com/images/20180904/bb2b1e49718043b698aa0513de232907.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/cdec74f01223450ab04fb330191b4ca6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/2092a10303ea4f8e9216396f109e6031.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180904/22ddeb05f736468aab6bca525fea3647.jpeg凭着独特的画风和超高的品牌辨识度,“出生”便自带流量的太二酸菜鱼注定要成为网红,而其独具匠心的菜品也没有让大家失望。之后的一系列营销也是紧跟品牌调性,围绕“太二”文化,打造独特另类的品牌形象。用实力在说明,网红品牌也有很强生命力的。
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