重磅：奥美换LOGO了
昨天奥美内部同事爆猛料广告圈大名鼎鼎的广告公司奥美换新LOGO了！http://5b0988e595225.cdn.sohucs.com/images/20180606/45738baf25d64798977501e3153d209e.jpeg因为大大君收到的资料是全球线上投影直播所以部分图片都是截下来的如有偏差请谅解哈 ！so,新LOGO就是酱紫的http://5b0988e595225.cdn.sohucs.com/images/20180606/f809243a5d004d58b30ab1e839ae75f0.jpeg旧LOGO大家都知道是奥美创始人大卫·奥格威亲自手写的自1948年奥美创立至今已经沿用了70年了http://5b0988e595225.cdn.sohucs.com/images/20180606/fcc1bcf73afc41f8b2fd5f5afdb41e9e.jpeg这次新的LOGO用“合体字”的概念新的奥美标识代表着灵活、协作与联结彼此携手，齐心协力，是一个奥美的立意之所在http://5b0988e595225.cdn.sohucs.com/images/20180606/d1241c02b72949ca953754955ff50fc3.jpegLOGO采用衬线和无衬线字体的设计手法在英文“Ogilvy”做变化同时都做了相应的连笔处理http://5b0988e595225.cdn.sohucs.com/images/20180606/42ea33ae689d4e44a1b1c8423997fc69.jpeg而品牌字体也重新修订为更清晰、更通用的表达完整涵盖衬线体、无衬线体让品牌基调更为明显简洁的变化也更加顺应数字化战略要求http://5b0988e595225.cdn.sohucs.com/images/20180606/d52e72a986604619beca06da03ae1063.gif不过话说回来，英文字母“g”大大君我怎么看着像旧LOGO连笔的变形呢？是不是保留了创始人大卫·奥格威的设计手法致敬大卫·奥格威先生呢？http://5b0988e595225.cdn.sohucs.com/images/20180606/5d1ab3f0a7c54ca697fcb370335aba4e.jpeg看似简单的LOGO，用巧妙的小细节提高精致感相比之下，旧的LOGO充满艺术感而新的LOGO更加简洁现代，辨识度更高LOGO的用色沿用标志性的奥美红黄色、紫色、粉色作为辅助色系代表灵活、协作与联结的寓意http://5b0988e595225.cdn.sohucs.com/images/20180606/3273c18b7bc14b2fba3f5248c2169f3b.gif而这次换LOGO其实是因为6月23日是奥美创始人大卫·奥格威的诞辰纪念被定为“D.O. Day”纪念日http://5b0988e595225.cdn.sohucs.com/images/20180606/74328d618cb1449ca3b5932aafd12dd6.jpeg今年之所以将D.O. Day的庆生提前到6月5号是奥美将这一天定为“溯源立新”的日子 这是“一个奥美：新革局”战略的重要一步http://5b0988e595225.cdn.sohucs.com/images/20180606/93640854af2543e3931b5f2dd4e7b93e.jpeg据奥美官方解释，这不是品牌的重塑而是追溯大卫 · 奥格威创立奥美之初就不曾变更的初心和远景：让品牌有意义http://5b0988e595225.cdn.sohucs.com/images/20180606/668581e667844549ad727c5891c14e1c.jpegLOGO官网界面展示http://5b0988e595225.cdn.sohucs.com/images/20180606/336ce4e0718d4d1b9f2f5646d5b50fd9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/6723f5375dbf4a26ba2d6226c011a9a9.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/2026013e4e5b4bb48e710e798698e4f6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/a4e40189acd9483493ed2b2609e772e4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/d2d6310848e24a8ebf9273cfc7a5012d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/4eea60c0fef54f7d917272169d3ab6ae.jpegLOGO的应用效果http://5b0988e595225.cdn.sohucs.com/images/20180606/65e904d3a9d24484aaf2770b2634a8e1.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/a4bf5a5935da48f6b6183fe24a911b78.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/b4b68dce85994627b27d3ef57150090f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/e4e07add6b1d42a8a38c89db9c3d1b22.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/6eccfa3dd000441fadc1e8b35cc69aff.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/94302b5507854ca6a0ce7e3826b8d601.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/396d04c1332347eea128c77316b90070.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/dac43df63f2c4ff2834c012ac8091754.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/b333a902f6d54ae38899be5abf3eb157.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/74e1d5a3601043b1922a7c97496be0b6.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/af3925c97543485585389b57236c2548.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180606/fed853ef5cee48339c973065cfeab3fd.jpegLOGO的系列周边“钥匙扣”http://5b0988e595225.cdn.sohucs.com/images/20180606/4454dd0a351d4acb90969a7e5263017b.jpeg
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