锤子发布会又出超燃“海报设计”！20个品牌被撩了~
锤子发布会的海报燃炸了这次竟然一口气调戏了20个品牌我们先看看它倒计时的海报▼距离还有 5 天http://5b0988e595225.cdn.sohucs.com/images/20180410/6ef2eb608b1a42a880acc7738289ac77.jpeg距离还有4 天http://5b0988e595225.cdn.sohucs.com/images/20180410/c49c4cc868d44ee2a3e477e6023a8986.jpeg距离还有 3天http://5b0988e595225.cdn.sohucs.com/images/20180410/f40e627c4a8e4f92a78f3960d8535474.jpeg距离还有 2 天http://5b0988e595225.cdn.sohucs.com/images/20180410/1ad5ae80b30544e9871098637b12416e.jpeg距离还有 1 天http://5b0988e595225.cdn.sohucs.com/images/20180410/b4d28381c5cf4ad0950f4c23a956b17f.jpeg最后一天海报设计竟然玩空白你能猜到它要表达什么吗？http://5b0988e595225.cdn.sohucs.com/images/20180410/01afbe751b084c5d8578287ef5d7bd7e.jpeg而这都不算最让人意外的更意外的是这次发布会的跨预热海报竟然学老司机“杜蕾斯”跨界撩品牌还一口气调戏了20个，这胃口~▼掌阅读书http://5b0988e595225.cdn.sohucs.com/images/20180410/57530d12437544e0a07d74bf50ce8c9d.jpeg爱奇艺/电视果http://5b0988e595225.cdn.sohucs.com/images/20180410/52891e93a9be4642b2aed878e7c2c80d.jpeg春秋航空http://5b0988e595225.cdn.sohucs.com/images/20180410/f41fe025e4954d6fa0256ac6cd221f6a.jpeg高德地图 http://5b0988e595225.cdn.sohucs.com/images/20180410/5babf71c2ddf4b91957a78406eecd5b1.jpeg每日优鲜missfresh http://5b0988e595225.cdn.sohucs.com/images/20180410/b154b5099b304693bbc58c46890ec695.jpeg看了上面这些锤子发布会预热部分海报之后你总结出“撩人”，哦不写文案的套路了吗？http://5b0988e595225.cdn.sohucs.com/images/20180410/0c70658fc267422d8f000118c239714f.jpeg第一招：学杜蕾斯“抱大腿”先找到一个比较有话题感的品牌然后第一句夸对方，第二句写自己最后一句再用真理说服大家激起让看到的人达到情绪的最高触动点引发共鸣感，例如下面这个品牌▼京东超市http://5b0988e595225.cdn.sohucs.com/images/20180410/8164cc1bdaec47f7bb72ef9c2a4ef1fd.jpeg先说京东超市被质疑的声音不会有方便快捷的网上超市然后再说自己被质疑设计不出出色的评价手机最后一句绝地反击举出人类史上不被看好却成功的例子他们还说喝柠檬水可以防癌呢下面这些海报均是这个套路▼知书少年果麦http://5b0988e595225.cdn.sohucs.com/images/20180410/8fa3c5257a0f491b8f321027d9413394.jpeg虎扑篮球 http://5b0988e595225.cdn.sohucs.com/images/20180410/ab9cd3078d084bd7bfaea083c001c276.jpeg一闪Onetake http://5b0988e595225.cdn.sohucs.com/images/20180410/4ce7c164e2c04a00b2627e054593e718.jpeg第二招：“反语”句式的文案更撩人锤子海报的文案特点是采用了反语的文案写法看似在嘲讽实则在自夸（就好比有些人永远喜欢黑自己来体现自己有趣的另一面，其实是一个道理）▼微鲸 http://5b0988e595225.cdn.sohucs.com/images/20180410/272d96df1ab04c2894fcf2a5ec331be4.jpeg小牛电动 http://5b0988e595225.cdn.sohucs.com/images/20180410/905b94ec0b284160b64af2261abeec6b.jpegLAMY凌美中国 http://5b0988e595225.cdn.sohucs.com/images/20180410/357eb70d170e42d5950c43361e2bef27.jpeg天真蓝 http://5b0988e595225.cdn.sohucs.com/images/20180410/dab368e1797f43d4841aae6eae153935.jpeg第三招：@别家品牌这种营销套路，杜蕾斯感恩节就做过一次了各大品牌也纷纷回应@杜蕾斯其好处在于能够引发连锁互动达到品牌与品牌之间强强联合的传播效果▼讯飞输入法 http://5b0988e595225.cdn.sohucs.com/images/20180410/72979ad038a34a74b9a5489865423376.jpeg野兽生活 http://5b0988e595225.cdn.sohucs.com/images/20180410/7de6abbd4dab4fd39957a2d1c2554af4.jpegFIIL生活 http://5b0988e595225.cdn.sohucs.com/images/20180410/9106dfce714e486f88ecb3568759b4b7.jpeg小猪短租 http://5b0988e595225.cdn.sohucs.com/images/20180410/2795d0dfd4274416aa03184cfc4fbd87.jpeg晨光粉丝团 http://5b0988e595225.cdn.sohucs.com/images/20180410/69a847c17ca3439e984891d52de4856b.jpeg百雀羚 http://5b0988e595225.cdn.sohucs.com/images/20180410/07e6837b3b784766b2ba85fef2038595.jpeg岡本中国官方微博 http://5b0988e595225.cdn.sohucs.com/images/20180410/8171cda8154c4a239e0b0b4ae3951743.jpeg嗯，看完锤子发布的海报虽然形式和去年的杜蕾斯感恩节有点像但这文案写的还真是浓浓的“锤子风”很酷！很燃！很罗！我们再回顾下去年杜蕾斯感恩节的海报设计吧~▼http://5b0988e595225.cdn.sohucs.com/images/20180410/19eede40f70a40aa8c41f0a12490e2aa.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180410/380588d1b905410f81da079a19e64a2e.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180410/8cb67c4226f0473d866497f29547a70b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180410/aff895fda5034c7d8888e4bfe65a30ec.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180410/f8bbe37c2e0040c49a46a5ee920a6e7a.jpeg不过，话说回来今天刚好坚果手机 3 发布了你有打算入手一部吗?▼http://5b0988e595225.cdn.sohucs.com/images/20180410/4f2b931bd2bc4423b74c1ddf72d3dc08.jpeg
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