51Talk换LOGO设计了！
中国第一家赴美上市的在线教育公司51Talk换LOGO了！▼http://5b0988e595225.cdn.sohucs.com/images/20180224/e6e7af4b645449b684060e9cf8e31736.jpeg（官方微博）51的旧LOGO由手影戏法的图案和中英文组成，而新LOGO就把图案换成了大小手掌进行击掌的动态，“51Talk”的字体也变得圆润可爱。http://5b0988e595225.cdn.sohucs.com/images/20180224/395c6139d8b64ffb81d7c73886ff4e0c.jpeg比较有趣的是新LOGO的核心不是击掌的图案而是字体“51Talk”http://5b0988e595225.cdn.sohucs.com/images/20180224/f5e21b85ae5c4866a580b1c084af8344.jpeg比起旧LOGO的成熟、硬朗新标志融合了不少动感元素比如通过“k”营造一种声音广播的动态效果http://5b0988e595225.cdn.sohucs.com/images/20180224/86222e5bd0654e4394e155502b14a2b1.gif而击掌图案是传达“give me 5 !”的鼓励意思http://5b0988e595225.cdn.sohucs.com/images/20180224/f5d3ff6c1800456084e620ace09f8a90.jpeg这样设计的原因应该有两个一是为了强调“在线教育”的形象http://5b0988e595225.cdn.sohucs.com/images/20180224/65707996448d4f0893df5d64c6625665.jpeg第二个理由是51Talk对品牌业务重新定位之前的51宣传文案强调的是品牌实力▼http://5b0988e595225.cdn.sohucs.com/images/20180224/0f4153593a18495a929acaba9db97164.png而LOGO升级后是强调了服务▼http://5b0988e595225.cdn.sohucs.com/images/20180224/53789b94169842e0ad20093fb1071449.jpeg51新的业务主打方向是青少儿英语教育因此“Give me 5”的图案可以理解为传达轻松、热情、有活力的教学气氛http://5b0988e595225.cdn.sohucs.com/images/20180224/03bedaea19c1474683fb7233d4f7420e.gifSo~~~~不仅标志升级，吉祥物跟着也“升级了”从一个年轻小伙变成一只活力猴子http://5b0988e595225.cdn.sohucs.com/images/20180224/035feae1c2584010816e23ccaf782110.jpeg专门为青少儿设计一系列情景内容将更亲切的新形象通过教学内容进行传播http://5b0988e595225.cdn.sohucs.com/images/20180224/0bd0acb719794dadb8864f4f42bbcfbc.jpeg51Talk X 胡巴http://5b0988e595225.cdn.sohucs.com/images/20180224/968c9e9cb8ad4edab83a84f510a7eea7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/ab355235da3f400aa529c536409eea55.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/1b10a2a7f7564cc1872bc2ccc67ff03f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/a16133ef7a1b49fe843cf6ff02e40a56.jpeg51Talk官网http://5b0988e595225.cdn.sohucs.com/images/20180224/cfb4e345619349b4849d5ede59dd96f7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/6cd5318057b24251b0f7b6f8fc82cc24.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/12ce4947c0014affab4884385ea6b2f7.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180224/22dda0d2eea341cea7c94cb466668498.jpeg
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