雅迪电动车更换LOGO设计了!
中国首家电动车上市企业雅迪换LOGO▼http://5b0988e595225.cdn.sohucs.com/images/20180123/50bf952d5ac6470dbbc1ddc1ebb8e114.jpegLOGO的文字设计没有改旧LOGO是斜的立体图案现在被摆正和变扁平了,色调明度降级了http://5b0988e595225.cdn.sohucs.com/images/20180123/510f9cd1280e426ea4aa0b9c0f3e3432.jpeg现在长得更像盾牌了http://5b0988e595225.cdn.sohucs.com/images/20180123/2910091c98a1455a9759b236b52d8db8.gif还从LOGO里延伸出旗下产品标识你可以找到相似的盾牌元素http://5b0988e595225.cdn.sohucs.com/images/20180123/ae3f303e80b54755b899ac10dcaae1b8.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/03d25e1d431b45f9b0f8552758992793.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/027fd10f0507490e92e56132f35e76d6.jpeg看到这里估计又要有很多人想吐槽现在设计师赚钱太容易了~http://5b0988e595225.cdn.sohucs.com/images/20180123/6f2cf46c29e24feea1f301af2eb47c2f.gif毕竟前天万科新LOGO只是加粗了而已http://5b0988e595225.cdn.sohucs.com/images/20180123/43abac320ef14ffbb54a933890da59f9.jpeg高通的新LOGO就改了一下大小写和微调笔划http://5b0988e595225.cdn.sohucs.com/images/20180123/88e415a47bc74a7fa696736a7685990a.jpeg比起2016年花了800万把LOGO换成两个圈的万事达卡上面三个LOGO真不像设计过的http://5b0988e595225.cdn.sohucs.com/images/20180123/1cfcb9b5455e48679350d89bbc678019.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/15262aeee052462da3c4f42586db3859.gif也难怪会有人留下这样的吐槽▼http://5b0988e595225.cdn.sohucs.com/images/20180123/b46d16596b5b4393b856fc1fb60b8ba8.jpeg(认同的也不多,就13个而已~)贫穷或许真的会限制想象力但没搞清楚就乱吐槽的话你估计得先把手上的IPhone砸掉http://5b0988e595225.cdn.sohucs.com/images/20180123/21c318c7e67d4383971459809391a154.pnghttp://5b0988e595225.cdn.sohucs.com/images/20180123/6df6520fc719427794c41555960a7e8d.pnghttp://5b0988e595225.cdn.sohucs.com/images/20180123/f5f521320b064cf0bf679586aa90c91a.png扁平化的好处这里就不用啰嗦了,大家都懂大大君想说的“图案和品牌名分开运用的好处”▼http://5b0988e595225.cdn.sohucs.com/images/20180123/1a758fb665864fb7aeff9fcd4001672d.jpeg对于产品越来越多的集团一个LOGO往往很难适用全部场景这时候将品牌命名和LOGO图案分开应用上会更灵活,也能方便消费者技术新品的名字http://5b0988e595225.cdn.sohucs.com/images/20180123/df10a29c02f74573a3e381056bf2f331.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/e2799cf4960c4db090c81e8edba4d1e3.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/792dc19d0a194001bd295502c3d592d2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/844970248c7f4c23b397b3f5f5e40067.jpeg作为首家上市的电动车,品牌名大家都不陌生品牌名和Slogan作为品牌理念反复刷存在感的话会影响消费者对新产品的认知http://5b0988e595225.cdn.sohucs.com/images/20180123/2f1d02723aed4b54b49e7cca5b8c7666.pnghttp://5b0988e595225.cdn.sohucs.com/images/20180123/bf4ac873ed794bd98ef077edb71fa30d.png毕竟现在很多新产品也有独立名字和宣传语嘛http://5b0988e595225.cdn.sohucs.com/images/20180123/ef04f096544543af8331c9a1d21e3e17.jpeg更简洁的LOGO图案独立出来却更方便的出现在任何场景事实上雅迪宣传新LOGO时就是这么玩的▼《找找里面有多少个雅迪LOGO》(横屏观看)http://5b0988e595225.cdn.sohucs.com/images/20180123/b095c787f33e4b658d98ac9e49f5f02c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/0e29bc14747540aaaf86a6c984708289.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/6fc428a5ba654c1390d717d4f9525e37.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20180123/eda4951470014f21960570fb715b0174.jpeg(内容太长,就不全部放出来了)
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