试业4个月后，王老吉实体店的设计升级了！
部分图片来源：王老吉、 黑色污染美食手册（ID：hswrfood）老铁们，你还记得4个月前开现泡凉茶的王老吉吗？《天呐！王老吉开了实体店，设计成这样子！》▼http://5b0988e595225.cdn.sohucs.com/images/20171219/c3a54baf227748b69961bbc45661cc0c.jpeg没错，试运营4个月后它的设计升级了！▼http://5b0988e595225.cdn.sohucs.com/images/20171219/59ddc9f228b8405fabcf8f75913b251c.jpeg我们一起来看看王老吉是怎样把古老的凉茶变年轻的？http://5b0988e595225.cdn.sohucs.com/images/20171219/73a139657ebf4d6684d506d2828c3f55.jpeg4个月前的王老吉，只开了一个十来平米的小店除了保留一贯的红色以外http://5b0988e595225.cdn.sohucs.com/images/20171219/1ddc44b96b8347458c124f5fb2c5906c.jpeg（升级前）最大的特色是1828的葫芦瓶LOGO▼http://5b0988e595225.cdn.sohucs.com/images/20171219/ca5b073ad8a74cb380656ead5726be47.jpeg（升级前）1 提炼视觉核心最初葫芦瓶设计只出现在LOGO里另外就是在摆了金属的葫芦药瓶作为象征http://5b0988e595225.cdn.sohucs.com/images/20171219/4e9a421a0e0f45e3aa46751ea7054b34.jpeg升级后的王老吉将葫芦瓶LOGO融入品牌设计中让它成为了全新的视觉核心http://5b0988e595225.cdn.sohucs.com/images/20171219/bc48c3a94526483d8f11b1e1e72f1a3b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/bfd5ef0d19714688910850ea8704e086.jpeg（葫芦形状的配方展示格）http://5b0988e595225.cdn.sohucs.com/images/20171219/e21a6fb6f30e42ac86b59c6a90a80358.jpeg（全新的凉茶瓶上印有葫芦LOGO）http://5b0988e595225.cdn.sohucs.com/images/20171219/7f30149619254d6d8a64bc98f50244ce.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/608bb1299d3c4653a96ed8484b4ca500.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/d5fb021deeb645a2bb201792325f2167.jpeg葫芦“8”的设计放到饮料包装上把药材配方包容进去将凉茶、健康的印象与LOGO挂钩http://5b0988e595225.cdn.sohucs.com/images/20171219/2d1bbfe92e42454baea916144f487346.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/c1202f647eef4a0389b1906eac85a316.jpeg2 产品视觉升级中国上下五千年说到喝中药，大家都得苦着脸，“黑、苦”是所有人对凉茶的最深印象。http://5b0988e595225.cdn.sohucs.com/images/20171219/6a14cc8d32a94c0b8f6a8443d0dab226.jpeg但从养生的角度来说预防比更重要治疗，为了突破“病了才吃药”的传统思想，店里的“葫芦”并不是卖药汤，而是根据科学配方制作出的新式凉茶。摒除了传统意义上苦黑的药汤，同时你可以见到一个颜色鲜艳、时尚的养生饮料。http://5b0988e595225.cdn.sohucs.com/images/20171219/2d02556938884646b104a276e9c3f4dd.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/ec4814d38cb1462db0f5f5e80c50f43c.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/4453a167d8e74d2bb4c6784a149f31e4.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/98be38b8667249448f8cc60faba4d79a.jpeg3 强化服务功能1828王老吉现在有4家门店，每家门店都设有五个区域：葫芦里、吉快速、吉手造、吉乐加和谈笑间。http://5b0988e595225.cdn.sohucs.com/images/20171219/e1d0f5b1df994b3899afa7914a53d2a9.jpeg“葫芦里”实际上是一个陈列区，展示1828王老吉现泡凉茶的六款主打产品：汉方草本凉茶。http://5b0988e595225.cdn.sohucs.com/images/20171219/bd179dbf50184f2cb06db8418195365c.jpeg“吉快速”是服务承诺，以90秒标准制作，给你制作合适的一款凉茶让你take away。http://5b0988e595225.cdn.sohucs.com/images/20171219/c904c10dafbf4912971d458f1b4bdf4e.jpeg“吉手造”和“吉乐加”是可以让你自选的凉茶和小吃添加添加新鲜风味和超级食材，让吃喝更有风味。http://5b0988e595225.cdn.sohucs.com/images/20171219/9d235a120d70427aba600827b51bbf35.gifhttp://5b0988e595225.cdn.sohucs.com/images/20171219/b40fdf4490cd40a09937880ba150c00e.gifhttp://5b0988e595225.cdn.sohucs.com/images/20171219/229b419b7f3642c7ad0795c8cbb95834.jpeg“谈笑间”是堂食区，除了外带，你还可以坐下来，跟朋友聊聊天看到这里，大大君服了原来“苦苦”的中药凉茶，可以变得这么“酷酷的”~http://5b0988e595225.cdn.sohucs.com/images/20171219/1d38b1066a1b450ab689d6d08a5f7caf.gif不争包装、不争正宗之后王老吉把心思都花在如何让年轻人更爱喝凉茶这件事上http://5b0988e595225.cdn.sohucs.com/images/20171219/a3996186043049cc85688788cdbfacab.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/b3759a284cea47d59fa25d5f2d8f6613.jpeg开现泡凉茶实体店出一款“五彩斑斓黑”的新包装王老吉还不断为自己增加新标签▼http://5b0988e595225.cdn.sohucs.com/images/20171219/f877ad23544e466ab9d1447fc02c5d76.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/9f3e53bdb91d48f994202ac33b32d5ae.jpeg（在微博里为粉丝加上粉丝认证LOGO）日常营销的文案也变得非常年轻有趣http://5b0988e595225.cdn.sohucs.com/images/20171219/7e3f0b0eb7334c809f829b1ad73d0425.jpeg时而吟诗作对，时而当一下知心姐姐http://5b0988e595225.cdn.sohucs.com/images/20171219/d94ca6122d3e4b43b6f1d7506fff3fa6.gifhttp://5b0988e595225.cdn.sohucs.com/images/20171219/2128b1ee48034809940729ce37343f62.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/a79e64d0c4a0421689da66f223c5b936.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/05216389c6674302a932340e7c14a20f.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/8ae0293c44e64d8e9692450c6db86260.jpeg时事热点，一个不落http://5b0988e595225.cdn.sohucs.com/images/20171219/97f50545fddf482f82f1f10b8d4ec87b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171219/0f573279064f4e79b1f443bb92959ddf.jpeg
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