娃哈哈换包装设计了?
引言:阅读本文前,请去小卖部买一瓶娃哈哈AD钙奶,迟了,估计就要断货了~童年嘛,总很多回忆其中某部分特(tong)别(nian)难(yin)忘(ying)~比如90年代的零食三巨头▼从不正视的旺旺爱弹吉他的咪咪`http://5b0988e595225.cdn.sohucs.com/images/20171120/5eac8fbe3d4f465aa658306acb9973fc.jpeg但最难忘的应该是大红大绿的娃哈哈http://5b0988e595225.cdn.sohucs.com/images/20171120/deec7500844446ed8155174ab0b19c15.jpeg(听过3年6班的李子明同学被吓哭了~)今天大大君要说的是这个让人着魔的娃哈哈今年30岁了!http://5b0988e595225.cdn.sohucs.com/images/20171120/43765948ad7845d3bf73bd8308d693ea.jpeg昨天,娃哈哈在杭州举办30周年庆典,还发布了30周年纪念版LOGO!娃哈哈30周年LOGOhttp://5b0988e595225.cdn.sohucs.com/images/20171120/d0857760d2de4720945c0ba6f307912f.jpeg嗯~LOGO玩起了最流行的渐变色!橙黄渐变的部分营造出一种被太阳光照射的感觉,相当有朝气。http://5b0988e595225.cdn.sohucs.com/images/20171120/9ea86fb9dcaf47389851704d4c71afd0.jpeg其他颜色渐变也挺顺眼的http://5b0988e595225.cdn.sohucs.com/images/20171120/cb854371b06e4a1ebfc3448333c3a5f4.gif而且趁着30周年娃哈哈20年没换的“土”包装也变年轻了!AD钙奶30周年纪念版http://5b0988e595225.cdn.sohucs.com/images/20171120/4f644c5bff594665b9e96c5427cc905b.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/ccea26b76e774b2387022517287253fa.jpegAD钙奶选用新瓶子、新包装,色调选用明度更高的绿色,显得更有生命力。瓶身加上“1987”的标识以及新的品牌slogan:与青春作伴。http://5b0988e595225.cdn.sohucs.com/images/20171120/fa10b2e77d3e45e1ab4c2e602a7b56e0.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/828958b588134219923cedfbdc154f3c.jpeg亮点是每个瓶子身上都印上一个童年故事!(这里面有你的回忆吗?)http://5b0988e595225.cdn.sohucs.com/images/20171120/3e1cb787a578495ca78cf987f6bf2bea.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/2551e0c52de840b0978e1e53e4fb56bb.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/6478b7dc966a451b8661da4aeabff058.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/46b27ba1326f4564b8a56132c3962a50.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/8252495ed35a45579cba722b05f4b2ee.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/949e1e342dec41f5bb7aa1cc5c79e28a.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/e94bef72114543158e367b1f362e52a5.jpeg抢到货的小伙伴已经拍照炫一波了!http://5b0988e595225.cdn.sohucs.com/images/20171120/70745c5ad8924ec6b33a97e7ab19d8a2.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/700cee0d29184e57a2d0ee121c940229.jpeg这两年,娃哈哈因为“老土旧”的外观包装,导致销量下滑。但今年娃哈哈在这品牌年轻化上花了不少心思。在社交媒体,旧包装也玩出不少新玩意!“苹果”AD钙奶(苹果风果然最白搭)http://5b0988e595225.cdn.sohucs.com/images/20171120/0ae82fd24c7d4b28afc842488c626c3d.jpeg瓶子也活成了戏精http://5b0988e595225.cdn.sohucs.com/images/20171120/9f3c4baffaff4011876fe3cd90cfd0ea.jpeg(设计师,要走一个吗?)打个台风也能借势自黑http://5b0988e595225.cdn.sohucs.com/images/20171120/b0870a4cc62e4f99877e6bdddc430261.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/28481366efc34362b0865f56d421393d.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/952c3a197358499881d21f3c2946aabf.jpeg而且除了AD钙奶变戏精经典的纯净水包装也变“白富美”了!娃哈哈纯净水新包装http://5b0988e595225.cdn.sohucs.com/images/20171120/d9bfaaa951db418abeaa9dac0fd84218.jpeghttp://5b0988e595225.cdn.sohucs.com/images/20171120/3e593d6264794cec858a22a519673ad9.jpeg瓶子换成钻石造型,连包装箱主色调换成时髦的“Tiffany蓝”,这是秒变“白富美”的节奏。http://5b0988e595225.cdn.sohucs.com/images/20171120/bd31db3556c248f3947fd070f049fd9e.jpeg(高端大气上档次的新解法)http://5b0988e595225.cdn.sohucs.com/images/20171120/f002d16837ed4e1ea8c917ed24f20251.jpeg顺带一提瓶子换包装了,但代言人王力宏没换12星座签名版http://5b0988e595225.cdn.sohucs.com/images/20171120/6c427b4694a244019afd47e58da8db47.jpeg所以上一套收藏了贴标的粉丝可以继续加油了~http://5b0988e595225.cdn.sohucs.com/images/20171120/2e3106caab3e4761972a3c974c6b7766.jpeg最后我们一起看看娃哈哈30周年视频《30年不重要》
页:
[1]