今年的天猫双11海报设计，52家品牌创意都玩得很high
天猫双11海报出街了今年主题是“祝你双11快乐”2017年是品牌们最爱玩情感营销，从负能量到治愈系，从小众个性到大众温情不一而足。作为天猫联合其入驻品牌发起的第3个“双11运动”，这一次参与的52个品牌在“猫形icon中”，将对快乐和理想生活的理解，浓缩成一句短小精悍的文案来打“祝你双11快乐”这句口号call。52句有关快乐的文案连在一起，勾勒出的正是天猫所倡导的“理想生活”的全景图以下再附上全版海报百威理想生活就是在人生的舞台上尽情“释放真我”http://5b0988e595225.cdn.sohucs.com/images/20171020/7271cab4e5e74229b41ea934718982ee.jpegABSOLUT日子不需要严苛规划，但理想生活怎能缺少“绝对夜计划”http://5b0988e595225.cdn.sohucs.com/images/20171020/cd07613a04bc4a6db823177582016c8d.jpeg法国娇兰给善于掌控时光的你，一曲理想生活的“鎏金礼颂”http://5b0988e595225.cdn.sohucs.com/images/20171020/78334df0587d47188131a20adb61c37a.jpeg科颜氏收集全世界的自然好物，“骨头先生”就是你的理想生活伴侣http://5b0988e595225.cdn.sohucs.com/images/20171020/586595256176440486c95f9aa70f10a3.jpeg玛莎拉蒂理想生活是黎明时分的“御风而行”http://5b0988e595225.cdn.sohucs.com/images/20171020/393fbf3ccf134c33bb7e6b905f04ea7d.jpegsmart也可以是“有种骄傲”，自由穿行在城市与未来之间http://5b0988e595225.cdn.sohucs.com/images/20171020/999a7832f66b49f69dbb4b070c7fc6c2.jpegNIKE对于热血的人而言，赛场才是理想生活，“就这么好胜”！http://5b0988e595225.cdn.sohucs.com/images/20171020/bcfa895733764eb9904804eebf253517.jpegkindle栖身书海、“读无止境”，是读书人的理想生活http://5b0988e595225.cdn.sohucs.com/images/20171020/beb10ad313a746e884d236d37df725ef.jpegLAMY“妙笔生画”是梦幻多彩的理想生活http://5b0988e595225.cdn.sohucs.com/images/20171020/d3028f8c87634269984fd5c41d4288b7.jpeg梅西百货当然，理想生活也不能少了琳琅满目的精彩选择http://5b0988e595225.cdn.sohucs.com/images/20171020/658819ed4cf14546828e4fdd11891ec5.jpeg值得一提的是，今年华为、农夫山泉、蒙牛、坚果、大疆等中国本土成长起来的知名品牌，表现也非常亮眼。华为理想生活是拍出大片“让你好看”http://5b0988e595225.cdn.sohucs.com/images/20171020/441edc145605472395e4fb3c9e82ec82.jpeg坚果理想生活里总是充满“大开眼界”http://5b0988e595225.cdn.sohucs.com/images/20171020/b641f9035cae46829c7378fb948a2674.jpeg大疆理想生活要“飞起来玩”，把世间美景尽收眼底http://5b0988e595225.cdn.sohucs.com/images/20171020/842e1ae283cf4458b6f32a6d1c39d4bb.jpeg农夫山泉味蕾时刻在旅行，理想生活“有点甜”http://5b0988e595225.cdn.sohucs.com/images/20171020/771ea0df161e49a096d83bedb53ee583.jpeg蒙牛判断理想生活的标准之一，是“幸福要天然”http://5b0988e595225.cdn.sohucs.com/images/20171020/34995212a8fc4fceab6afb49c4e03e70.jpegBeatshttp://5b0988e595225.cdn.sohucs.com/images/20171020/c88325e0bacf48d7a4f549128e2896b9.jpegEvian依云http://5b0988e595225.cdn.sohucs.com/images/20171020/718427f225e94485bf123c466b1580e4.jpegLevi'shttp://5b0988e595225.cdn.sohucs.com/images/20171020/3b278ecef2cf43fba6e3ab2cba554169.jpegHuggies好奇http://5b0988e595225.cdn.sohucs.com/images/20171020/46db40fda8b0492e9e5583c0c6712046.jpegPepsi百事http://5b0988e595225.cdn.sohucs.com/images/20171020/ab545bd3110540b18660e5f34999587c.jpegadidashttp://5b0988e595225.cdn.sohucs.com/images/20171020/82310d643a144adca99f45022f1ad7ab.jpegM&M'shttp://5b0988e595225.cdn.sohucs.com/images/20171020/ef89bad8759241d0b2c8b7c82a992b50.jpegLab-Series朗仕http://5b0988e595225.cdn.sohucs.com/images/20171020/844bda7a46704632a2bd17f564769ec0.jpegQuaker桂格http://5b0988e595225.cdn.sohucs.com/images/20171020/d9eddd85e16447c081e16e4ba92e8c06.jpegDJI大疆http://5b0988e595225.cdn.sohucs.com/images/20171020/20312cdcbe1d43b59307e26ccc5a5259.jpegMoleskinehttp://5b0988e595225.cdn.sohucs.com/images/20171020/3adb112cbaa94ec79002a7ce91721e98.jpegThe North facehttp://5b0988e595225.cdn.sohucs.com/images/20171020/3a8ce1491a4b45fd810a3653bf36aa28.jpegCPB 肌肤之钥http://5b0988e595225.cdn.sohucs.com/images/20171020/41339c8dcb194bd7b518e05f34ee340e.jpegHarbour Househttp://5b0988e595225.cdn.sohucs.com/images/20171020/244e63bf72a24c28b923870974375714.jpegPinkohttp://5b0988e595225.cdn.sohucs.com/images/20171020/1991cf3bc9a648c99335f1ed366dab7c.jpegSchwarzkopf施华蔻http://5b0988e595225.cdn.sohucs.com/images/20171020/dafb55b9e7094d61adb5c3058b05fb6e.jpegAbsolut 绝对伏特加http://5b0988e595225.cdn.sohucs.com/images/20171020/d7e573d0ac2f4485b0205fff5213250d.jpeg上下http://5b0988e595225.cdn.sohucs.com/images/20171020/c2c57b912d2f498f9712c0dfa59cf477.jpegWMFhttp://5b0988e595225.cdn.sohucs.com/images/20171020/0857544ff0894b8eb6bf87f0babfec15.jpegVanshttp://5b0988e595225.cdn.sohucs.com/images/20171020/ef9aa6df4d8d448ca18c8da1dea82624.jpegHavaianashttp://5b0988e595225.cdn.sohucs.com/images/20171020/ce09bcce7bb9468280d2d0885f364f2e.jpegGaphttp://5b0988e595225.cdn.sohucs.com/images/20171020/fa5ca58fc6ec4863b6ace8f2e85d3550.jpegAptamil 爱他美http://5b0988e595225.cdn.sohucs.com/images/20171020/98d94c9604b6465f98fba470f2b6da38.jpegOrigins 悦木之源http://5b0988e595225.cdn.sohucs.com/images/20171020/83ba85fbcb6747fda11900f7d8e53d9f.jpegLEGO 乐高http://5b0988e595225.cdn.sohucs.com/images/20171020/8fee4b3710d242abad797cdd75911542.jpegVivienne Westwoodhttp://5b0988e595225.cdn.sohucs.com/images/20171020/ce4810b891d541b983f1a67a6e1d61c1.jpegKFChttp://5b0988e595225.cdn.sohucs.com/images/20171020/6801a4681b624cc188a0f8ac45c6c3b8.jpegLay's 乐事http://5b0988e595225.cdn.sohucs.com/images/20171020/f6b62a6071fb4ab6a0c490446aa6b2c4.jpeg启赋http://5b0988e595225.cdn.sohucs.com/images/20171020/47990431c1794d6383c6baa0ab74846c.jpegDyson 戴森http://5b0988e595225.cdn.sohucs.com/images/20171020/6ba3914914ca4bd096ee283a177b9500.jpegAveenohttp://5b0988e595225.cdn.sohucs.com/images/20171020/2a829e30e5454d5ca8c17f5986c4d144.jpegBlueairhttp://5b0988e595225.cdn.sohucs.com/images/20171020/6f678fb1d278411bbd885bf02b975251.jpegVS 沙宣http://5b0988e595225.cdn.sohucs.com/images/20171020/1dea17397bde4b008935e2d0c001a871.jpegLipton 立顿http://5b0988e595225.cdn.sohucs.com/images/20171020/8e714907e0fd4d7580ad89239d4c1855.jpegTampax 丹碧丝http://5b0988e595225.cdn.sohucs.com/images/20171020/abf2819778d745919ed13f1d99ad78d8.jpegSafeguard 舒肤佳http://5b0988e595225.cdn.sohucs.com/images/20171020/749629b31a804f28a622ec300d2c99dc.jpegGillette 吉列http://5b0988e595225.cdn.sohucs.com/images/20171020/9388040508ea4649814ccb4c1bd5f438.jpegUNIQLO 优衣库http://5b0988e595225.cdn.sohucs.com/images/20171020/d0ca47e55e7a46bd84c1eeb3460ce11c.jpeg自然堂http://5b0988e595225.cdn.sohucs.com/images/20171020/e53060a41b4e4cf6aa5efb9d3a4a7607.jpeg今年的双十一你准备好剁手了吗？
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