去识别系统设计：第14届卡塞尔文献展如何处理它的视觉识别
http://img.mp.itc.cn/upload/20170613/1f224aefa2f448e9b42979ccefb55b09_th.jpghttp://img.mp.itc.cn/upload/20170613/71dc3b86aa194c57a9097825d880bca0_th.jpghttp://img.mp.itc.cn/upload/20170613/5bf33e08df4947a6a7c9e139d1e381ad_th.jpghttp://img.mp.itc.cn/upload/20170613/a14fb2cf26e6467fa08db724251e6eb3_th.jpghttp://img.mp.itc.cn/upload/20170613/3f38487205dc4c56a824380427b54b23_th.jpghttp://img.mp.itc.cn/upload/20170613/b7605643d6b2479cbfc9e1df9beda9d2_th.jpghttp://img.mp.itc.cn/upload/20170613/35aa4c995a444df48e640f20d2bcc59a_th.jpghttp://img.mp.itc.cn/upload/20170613/0c4d348f44cc4f838ed191f254d277d7_th.jpghttp://img.mp.itc.cn/upload/20170613/f2ef62f122e9411cb4ff9e2501273111_th.jpghttp://img.mp.itc.cn/upload/20170613/d529d8d79411462ab33a4579c7604091_th.jpghttp://img.mp.itc.cn/upload/20170613/537d2dae60344441a3cbd07608be81c5_th.jpghttp://img.mp.itc.cn/upload/20170613/7a79c2cb5b7347ecac2fa5000f02ec22_th.jpghttp://img.mp.itc.cn/upload/20170613/99021e5536d74c718d5573ed97cfa1d9_th.jpghttp://img.mp.itc.cn/upload/20170613/4de1aee750194bb19071926c98f4cd9c_th.jpghttp://img.mp.itc.cn/upload/20170613/dc93d669f4fd4e19afc9af2417ba95af_th.jpghttp://img.mp.itc.cn/upload/20170613/161e34d93e6e480cb0bb93fe24b0ea9f_th.jpghttp://img.mp.itc.cn/upload/20170613/981e82046bfd436e87aed6c4e24a059d_th.jpghttp://img.mp.itc.cn/upload/20170613/9013b54763e641c88819f9d5f1ed60fb_th.jpghttp://img.mp.itc.cn/upload/20170613/152490c4757f40b4b8c6f9b7b85747fc_th.jpghttp://img.mp.itc.cn/upload/20170613/5a76b87634de4b1c8f9c12ca70f4e499_th.jpghttp://img.mp.itc.cn/upload/20170613/2cba84b1ecc0460e8d8b98e50ddc25f4_th.jpg第13届卡塞尔文献展识别系统设计第14届卡塞尔文献展（6.10 – 9.17）刚开幕，求解所有概念或许徒劳，但我们可追溯第13届文献展 MailänderAgentur Leftloft的设计，包括其绚丽的文字设计。 http://img.mp.itc.cn/upload/20170613/18de57db37344839a164557eae35fda6_th.jpghttp://img.mp.itc.cn/upload/20170613/7e9b24ebe7db48ecb026df2bf31ab5b0_th.jpgJulia Born& Laurenz Brunner 设计 http://img.mp.itc.cn/upload/20170613/333bb3bdc15a4f669c85262ed00fae28_th.jpgMevis & Van Deursen 设计 http://img.mp.itc.cn/upload/20170613/b772c0ad7bd74780a5cea2bb25a28543_th.jpgLudovic Balland 设计 http://img.mp.itc.cn/upload/20170613/d366130d8b1c4dae80f0d1d6e1d6f7b8_th.jpgVIER5 设计http://img.mp.itc.cn/upload/20170613/6068f119f07041ba9a013c7c98d7514b_th.jpgJulia Born& Laurenz Brunner 设计的雅典展览版块海报http://img.mp.itc.cn/upload/20170613/84a5ad9e8d074070850e9b1a8a92b3bb_th.jpghttp://img.mp.itc.cn/upload/20170613/0635e7b604fa4a16974bb47f26dee247_th.jpghttp://img.mp.itc.cn/upload/20170613/d73e1b74aa654dd796563cc028c94119_th.jpgJulia Born& Laurenz Brunner 设计的猫头鹰标识http://img.mp.itc.cn/upload/20170613/c0f8e88418b34fa7b4a9ba47cf1bd88a_th.jpghttp://img.mp.itc.cn/upload/20170613/92c49c79de8f43df87f5f8e649e3ddb9_th.jpghttp://img.mp.itc.cn/upload/20170613/5b5c521ca61a4b3a9215bc0d387bd65c_th.jpghttp://img.mp.itc.cn/upload/20170613/2ea2bd81cd814e8e8e2b8e2ed366afef_th.jpghttp://img.mp.itc.cn/upload/20170613/811d4ac0bb9c41cf857fea8a665461d5_th.jpghttp://img.mp.itc.cn/upload/20170613/3ea5732238784ec3b48333d91687b1d2_th.jpghttp://img.mp.itc.cn/upload/20170613/76fdb447651a4fc78f7c1f4161ed8af9_th.jpghttp://img.mp.itc.cn/upload/20170613/f3e5019c3d3442598712c0fe063030e3_th.jpghttp://img.mp.itc.cn/upload/20170613/9e4b733159e44b8fbc9e33970fb58de4_th.jpghttp://img.mp.itc.cn/upload/20170613/e3db3fca3cca4c138e2b1ff861b64848_th.jpgJulia Born& Laurenz Brunner 设计的 DAYBOOK + MAP BOOKLET这届文献展的名称设计可谓微小简朴：数字“14”被安置于一个空格之后；此外被简化的还有识别系统设计。共有4家设计事务所同时为文献展策展人 Adam Szymczyk 及其团队服务，负责此次文献展的所有视觉设计。http://img.mp.itc.cn/upload/20170613/8c309b6644e243088b474670cdb04d3c_th.jpghttp://img.mp.itc.cn/upload/20170613/7c566ece06d04b36b64906335633cbe7_th.jpghttp://img.mp.itc.cn/upload/20170613/684abf9755764783bc29f7d584691f0e_th.jpghttp://img.mp.itc.cn/upload/20170613/4e1be01f274947c998eddbceac2f1ece_th.jpghttp://img.mp.itc.cn/upload/20170613/02573f5c237e4b83ad12cccedecf18c9_th.jpghttp://img.mp.itc.cn/upload/20170613/c624d629bb0e4ad3a29f2e45bf18dba7_th.jpghttp://img.mp.itc.cn/upload/20170613/b488a629896e4336a57145c7955d7a34_th.jpghttp://img.mp.itc.cn/upload/20170613/1b72bbc2fd37442eaf502004bd137c77_th.jpghttp://img.mp.itc.cn/upload/20170613/2eaa2c3160d64259bc920fe8873c2ba3_th.jpghttp://img.mp.itc.cn/upload/20170613/bd5eec0481244459991437aa9514ffc8_th.jpghttp://img.mp.itc.cn/upload/20170613/8d3e52c5c39c4ed395bd360046ec7b48_th.jpghttp://img.mp.itc.cn/upload/20170613/a472cc3f630a435d8ed136121d3e77ea_th.jpghttp://img.mp.itc.cn/upload/20170613/9cc51a7b615a4fa28828925f18125a6f_th.jpgLudovic Balland 设计的 Readerhttp://img.mp.itc.cn/upload/20170613/e46f9f86322749cb8d7d4eb0fb898348_th.jpghttp://img.mp.itc.cn/upload/20170613/9968218d050b418fb8d3b012a992d257_th.jpghttp://img.mp.itc.cn/upload/20170613/db1f9d047bcf453fb91cd476ec1ee8a6_th.jpghttp://img.mp.itc.cn/upload/20170613/70c51fae3b734aca9305d0aafa9d4a1c_th.jpgLudovic Balland 设计的公共读物http://img.mp.itc.cn/upload/20170613/f646f5c414aa468983d7eb3b4441d2cc_th.jpghttp://img.mp.itc.cn/upload/20170613/646cc096a8eb4a34ad0ecdbe06a1009b_th.jpghttp://img.mp.itc.cn/upload/20170613/4a58d244ff924ff99180d573ba70e5aa_th.jpghttp://img.mp.itc.cn/upload/20170613/07359da9d16d431f96b06e2db44fc186_th.jpgMevis & Van Deursen 设计《South as a State of Mind》Julia Born& Laurenz Brunner 为平面设计师与编辑设计师组合（苏黎世/柏林），他们负责文献展网页设计以及文献展雅典展览版块的猫头鹰标识设计；来自巴塞尔的设计小组Ludovic Balland 承担了文献展的Reader与公共读物的设计；引导识别系统以及杂志《South as a State of Mind》由阿姆斯特丹的 Mevis & Van Deursen 设计；VIER5（巴黎/卡塞尔）则负责了其余视觉元素以及雅典部分的引导识别系统设计。http://img.mp.itc.cn/upload/20170613/fd2625f8f0fc4207a9435b83761176ae_th.jpghttp://img.mp.itc.cn/upload/20170613/032859f5f7db44abbed7fbd1fc7d2756_th.jpgVIER5 设计设计工作组还设计了不同类型的海报：线上版、电子版、实物版，以及部分于店面作为商品出售的海报。 视觉识别系统作为企业形象设计的中心环节在第14届文献展中是呈消隐状的，此外还包括不同层面的视觉设计；同时也淡化了与企业身份紧密相连的企业概念。最佳状态当然留存艺术于心，而非展览标签。卡塞尔文献展现场▼ 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